Get Big Fast....
When Jeff Bezos launched Amazon, he wanted it to grow fast..very fast...
He picked up the smartest people, get them to work, spend a lot of money on advertising, and created a e-commerce success. When internet was still in its infancy, he has thought on the idea of selling online. Books was the first category sold, then it branch out into other products.
Now, why does Jeff wants this so badly? It's like this, when the market is still fresh, you have to do lots of land grabbing, staking your piece of claim before some one else does that. It takes a visionary to see things in the future, but the guy who thinks and does it first, relentlessly, have a higher chance of success.
The other dot coms....most went buzz...but if you have read the stories on dot com bust...it mainly got to do with "Get Big Fast" mentality. Amazon was a survivor.
The problem with geting big fast is, it can become unmanageable. Suddenly you got to worry on so many things running a company. Accounts, deliverables, datelines...inventory,...it just piles up. And if you couldn't clear the mess...you will be overloaded. When you can't think, and stuck with day to day work, the initial goal of where you are headed becomes hazy...ever noticed why so many big companies, mentioned streamlining, cut cost, refocus on their main agenda? It's just another way of saying "lets refocus on our core business". All others are secondary.
Now that's normal companies.
MLM companies have a better strategy to grow fast. Networks, and networks of people, that does the selling, pitching, advertising, transporting the goods for you. Well, which company doesn't want to grow? Soon you will find products that are not needed in the market suddenly receiving demand.
But you see, recruiting more people into the business is actually mathematically challenging. Take for e.g. DCHL. 1 recruit 5 person.
48,828,125 (opss...more than the whole Malaysia is under Lampe Berger, don't worry, we shall go to China)
Other MLM companies are sensible enough to understand this threat, so they have binary system.
(still long way to go...)
By the way, maintaining so many people under you, would be a nightmare...And it's not easy. You got to meet people after people who might buy or not buy into your plan. Some might accept it, some might not...How many people can you talk to a day? What's the success rate like? The countless nites spending time doing this is luxury? oh wow...
This is the main reason why so many quit...after finding a hard time prospecting.
Growing big only means one thing, the company profits go sky rocket high, just like what the bosses expected. The network? Fed on a bunch of dreams....