Branding Gone Haywire

You walk past MacDonalds, and you think to yourself, "I could have something fast and reasonably price over here for lunch".

You hold a Nike baskeball shoe and think "michael jordan"

There's always something that we associate a certain brand with.

Proton "cheap, low quality national car...but everyone drives it"

And brand building does not come cheap. It takes time, advertising, and strategy to tell the public what your brand stands for. And people tend to be very attached to their brand, even there's an equivalent product, with the same quality to get from.

Now lets see what we can think of Lampe Berger so far. Well, this depends on who you are asking.

LB members: "More than 100 years old, very good, and plus you can make money from it"

Non LB members who hasn't know the plan yet: "A lamp ????"

Non LB members who knows the plan, but decided not to join: "Cheats people money, too expensive, pyramid scheme...con people"

Now the problem for Lampe Berger branding doesn't comes from the quality and design of the product. It's quite nice but too pricey, imho. The problem arises when a bunch of networkers are sellling the lamp, using the MLM plan. The pyramid plan causes lots of failures, which people will think it's cheating..thus tarnishing the century year old name of lampe berger.

Does Lampe Berger really wants this? I doubt so.

If DCHL keeps on this MLM plan, with loopholes in it, it's a certainty more and more people will associate lampe berger with cheating, pyramid, con, and get rich quick schemes.

By the way, Lampe Berger is a nice name, it means "Shepherd Lamp".