Wednesday, March 22, 2006

Branding Gone Haywire

You walk past MacDonalds, and you think to yourself, "I could have something fast and reasonably price over here for lunch".

You hold a Nike baskeball shoe and think "michael jordan"

There's always something that we associate a certain brand with.

Proton "cheap, low quality national car...but everyone drives it"

And brand building does not come cheap. It takes time, advertising, and strategy to tell the public what your brand stands for. And people tend to be very attached to their brand, even there's an equivalent product, with the same quality to get from.

Now lets see what we can think of Lampe Berger so far. Well, this depends on who you are asking.

LB members: "More than 100 years old, very good, and plus you can make money from it"

Non LB members who hasn't know the plan yet: "A lamp ????"

Non LB members who knows the plan, but decided not to join: "Cheats people money, too expensive, pyramid scheme...con people"

Now the problem for Lampe Berger branding doesn't comes from the quality and design of the product. It's quite nice but too pricey, imho. The problem arises when a bunch of networkers are sellling the lamp, using the MLM plan. The pyramid plan causes lots of failures, which people will think it's cheating..thus tarnishing the century year old name of lampe berger.

Does Lampe Berger really wants this? I doubt so.

If DCHL keeps on this MLM plan, with loopholes in it, it's a certainty more and more people will associate lampe berger with cheating, pyramid, con, and get rich quick schemes.

By the way, Lampe Berger is a nice name, it means "Shepherd Lamp".


Anonymous Jefferson Young said...

"Shepherd Lamp" eh?? *giggles*

Poor unfortunate sheeps who followed the shepherd.

7:40 PM  
Anonymous mou li tou c said...

lampu burger LoLz...

1:08 AM  
Anonymous Anonymous said...

I thought tat the word "berger" is from the founder's name Maurice Berger?

10:52 AM  
Anonymous coolzero said...

hmm let's think it this way
Branding vs Sales Volume

If you disallow DCHL to sell the lamp tru MLM you lost Huge "Sales Volume". While you get Huge "Sales Volume" from Asia region you lost the branding. Two edge sword situation.

What will you do if you are the CEO of Lampe Berger or the Director of LVMH that own 16% of Lampe Berger?

6:35 PM  
Anonymous andrew said...

What's wrong with the retail marketing model that is employed in North American and European markets? why MLM model here in Asia pacific region? why not vice versa?

Apparently it's not entirely "sales volume" vs "branding" here, mate....

11:19 AM  
Anonymous Anonymous said...

Hello Everyone!!!,

I'm Ah Wai from MLM. Such a nice post from all of you :)

I admit sometimes the MLMers always use this kind of tactic of luring "potential" people into their business. Eg. N-stream, Synergy, Herbalife, Lampeberger, Amway, Diamond, eCosway, IMagic, NuSkin, CNI and etc.

I'm also ex-anti MLMer just like you all. Proud to be antiMLMers. "MLM is conbusiness" and "StudioTraffic is PONZI SCHEME!" Hehehe... :)

But, AT LAST i realise in this World of Events..."Capitalism"


Sami Vellu, politicians, MPSJ, MPPJ, MBI, dato, datuks, Thaksin, Arroyo, Suharto, *me* and etc also CONNING people $$$ only what...

I only take little con $$$ while the *people mentioned above* CON the "rakyat" & taxpayer's $$$ BIG TIME! SO what is the FUSS?

I con my lecturer before, i cheat on my exam before, i Ponteng class before, i cheated during SNOOKER, i cheated my fren before, hell i even con my GF before. Hahaha. What is the BIG FUSS?

As i say, EITHER YOU CON PEOPLE or PEOPLE CON YOU...Its a survival skill!

Its better for us, "the little guy with no $$$" to con little $$$, than "the BIG SHOT GOVERNMENT officials" to con the rakyat $$$.


I'm DAMN sure the GOvernment DOn't MIND this little $$$ one.

AIyah, we group together as a group of "hardcore anti-lampeberger", then we charge those people who is also "anti-lampeberger" RM 100 each. Then, we also make LOTS of $$$.

Simple calculation,

RM 100 x 10,000 member (ANTI-LAMPEBERGER) = RM 1,000,000!!!!

Then, we BUY Ferrari and BMW to drive to Menara HLA, park at the FRONT and BURN them. This we show that we also can make $$$ ma!!!

DAMN good IDEA...!!!

WE group together ok...WE KEEP in touch! Malaysia BOLEH!

Remember, my name is AH Wai from SYN DCHL Lampeberger :)

1:45 PM  
Anonymous Anonymous said...

dude sometimes i wonder why anyone would even bother having a antilampeberger really if it bothers u that much then walk away la.. u have nothing to lose anyway rite? dont u have better things to do?

and furthermore...if you do one day feel like joinin any MLM company one day... u wont cause ull have so much explaining to do. *sigh*

2:13 AM  
Anonymous Anonymous said...

Anonymous said...
dude sometimes i wonder why anyone would even bother having a antilampeberger really if it bothers u that much then walk away la.. every single thread and comments here and you will know why SYip dedicates some of his precious time to create this "antilampeberger website".

understand first before least.


6:24 PM  
Anonymous Anonymous said...

Hi steven yip,

One day in ur blog will full of my pro-lampe comment, hahahahahah.

Actually, u got 1000 question, i got 10000 answer, but is useless can not solve ur problem because i just ur question. Just one reason, U DONT BELIEVE THIS BUSINESS, SO U ALSO BRAINWASH OTHER PEOPLE ALSO DONT BELIEVE IT, IT USELESS.

U just anti for anti, Right poor steven yip.

Seow Eng Heng
H/P: 012-9499879

2:28 AM  
Anonymous gogogo said...

nyum nyum lamp burger...
...what, i can't eat this LB?
it sucks.

don't worry syip, we r with u. the LB people r getting more greedier and greedier. let's put a stop to this scam.

or more appropriately, this scheme will crumble itself inside out one day.

6:47 AM  

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