Thursday, March 23, 2006

Who's your customers?

Every business needs to know who are their customers. Not everyone buys from you. The society has it's own strata, age groups, preferences, and you need to be smart to play with these factors. It also depends on what you are selling.

This is called market segmentation. Basically, this is how you should view your potential customers. Which group do they belong? What are their needs? What are their problems? And what your product can help to solve or supply them.

Now, we have a problem here. Lampe Berger has nice lamps, and their market are college kids? or graduates who just started out to work? I would like to think that Lampe Berger market belongs to higher class of the society. Only rich folks can throw money on these items. This is why it's so hard for youngsters who joined, to sell the lamps. By looking at the product, we can already judge which group of market it belongs.

Well, want to know why market segmentation is important? Since you know that a certain group of people buys your stuff, the chances of recurring revenue goes up. They will keep on buying your stuff, if you serve them well.

But then again, what I said above, only applies to normal companies, MLM companies such as DCHL uses a lousy pyramid plan, and inflates the demand of products from all segments of the society.

If you are young person reading this and plan to join Lampe Berger, don't only think of the money you will be earning (this is illegal anyway), think of whose your customers. Is the guy struggling hard in studies in college going to care on a lamp? Well, perhaps, if he needs it in case the electricity goes out.

But I seriously doubt it.


Anonymous wahaha said...

haha.. i very agree lar.. newspaper always publish that students borrow large amount of money from other ppl.. causing lotz of trouble huh...
there are many useful things other than a lamp outside.. some frens told me the lamp can get in a shopping mall cheaper but the price r lower..
there are many MLM companies outside.. but non of them can challenge LB in those bad news.. haha..
if a company really so good.. i dun think there will hv so many bad rumors about it.. i dun even any 1 complaining other MLM companies so seriously beside LB..

6:00 AM  
Blogger Steven Yip said...


It's a serius misallocation of resources.

Rather than becoming the next generation to provide value in the economy, there are dabbling their time on air, fragrance...?

Do something else, not DCHL lampe berger... you are just going to waste your time.

Merci beaucoup.

6:48 AM  
Anonymous b3rnard7 said...

Well,I dun think they just brainwash college,Uni Student or fresh graduates....they can brainwash any1 as long as can earn money!

10:57 AM  
Anonymous Anonymous said...

Although i'm not a LB member yet but i reckon is a good business. I believe it is the most effective way to distribute a product from manufacturer to consumers.
Plus what you are doing here is really bad for the Lampe Berger name. Why don't you people call the French Embassy to find out more about the product rather than calling it useless without finding out more info? Did you people actually research the product? Do YOU actually KNOW or for that matter understand it? If not go do some research and stop being unfair to the name.
I won't blame you people for being negative. There's always bad apples around anyway.
Ever heard of bad airs regarding Coke? Or even McD's for that matter? Go watch Super Size Me then oh wait you might not want to eat McD's for the rest of your lives anymore! Cheers. :D

6:17 PM  
Anonymous coolzero said...

damn it, we already lost a lot of valuable knowledge workers due to serious brain drain from neighbouring countries. Now the left over are being tempted to join MLM and daydreaming about getting rich easily. Damn it MLM.

6:17 PM  
Anonymous Anonymous said...

Do you understand the industry coolzero? MLM or direct sales is just a term. Period.

6:22 PM  
Anonymous Anonymous said...

This is really mad man! I have friends joining DCHL and get rich but i have much more friends joining it losing lots of money for the expensive yet hard to sell's lamp.

I think MLM is not for everyone. Only 10% or less people success in MLM. Many people tend to give it a try and end up a loser. please try to understand yourself! Come one people! Those who join MLM in other way round is Money minded. Those saying like "if i have money i can bring my father mother go traveling" come on guys, you do that because you care of them? Does that mean u cannot care of them now? SHIT!!

6:53 PM  
Anonymous Anonymous said...

Simple Direct Sales is a protocol.
Single Level and Multi Level Marketing is the method. (Explanation from IT guy, sorry if you dun understand)

That's why China allow Single level Direct Selling and BAN Multilevel Dierct Selling.

The door for SYN in CHINA is closed and never have the chance to slip in too. That's why Steven Yeam is so free to travel back to Malaysia for various activities else he would be busy working in CHINA which he claimed to be a vast potential market

7:27 PM  
Blogger Steven Yip said...

hi above,

What do you mean cannot go to china?


8:44 PM  
Anonymous Anonymous said...

The multilevel comission marketing plan which promote pyramid system is banned by China government. The new direct sales regulation released end of 2005 in China only allowed one level comission plan.

So DCHL marketing plan which is clear cut multilevel is not allowed in China.

DCHL in China is doing retailer way of business where got a lot of retail shops in different states.

10:17 PM  
Anonymous Anonymous said...

hmm...i heard DCHL will pull back the retailing concept since they got the MLM licence in china (china will issue 30licences, 15 for local china co. n 15 for foreign co)

6:35 PM  
Anonymous Anonymous said...

Heard only.
I also heard that they going to get listed in HK and bla bla bla promised by those from DCHL, at the end nothing come true.

After you understand what concept is allowed by China government and what is not allowed then you will know the DCHL business plan is a NO NO in China.

9:58 AM  
Anonymous Anonymous said...

u reli believe that wat a comp promised come so easy? look at our govt, wat they promised us still yet to come, 2020? 2010 the oil reserve of our nation is goind to drain, yet they said nothing about it. live a life, so easily believe it come so easily, today u may not cheat by dchl, tmr u will cheat by other comp.

u no wat the ghost guy think of chinese medicine for the past few decade? those herb medic is useless n not scinectific, now c how chinese medic fame?

those who lose the chance to invest in it, either is poor or stupid.

2:07 AM  
Anonymous Anonymous said...

i totally agreed with you guys! LB sux!, DCHL Sux!
a million dollar spa? only high class ppl can afford to go, whoelse but their own members.. ppl like u and me can only sit around and blog how sucky LB is. who cares abt LB? who cares abt dreams? if i can save 3k in 9 mths, i CAN take my parents on a dream holiday 3 and 1/2 years starting from now. i can always start saving from scratch when we return from the fabulous holiday. no prob! Don't brainwash me with LB. i don't even have 30k. i have never even seen 30k in my bank for my whole life! LB sux.

6:59 PM  
Anonymous Anonymous said...

"only high class ppl can afford to go, whoelse but their own members"

=.= u mean lb ppl r high class?
u said they sux but keep ranking them up.

after "a dream holiday 3 and 1/2 years starting from now" u alredy been fire, dun do that,
but 3k can go holiday at where?

u better beware, coz from ur speech, easily found ur weakness,
today lb cant brainwash u, tmr others can,

9:52 PM  
Anonymous Anonymous said...

haha... agreed! "dream holiday" you want your parents suffer with you? sigh... poor thing...

10:53 PM  
Anonymous Anonymous said...

they mayb sux, but u arent better.

asking parents to suffer, but wouldnt blame u on day dreaming, most ppl will want to have better life, those who success is like 1%

2:46 AM  
Anonymous Anonymous said...

you guys all atupid la.
i bet u all also quite a failure in life also. cos only see negative but didnt find out the truth!!!! DCHL doing 30yrs back's Amway. market will keep changing. u guys only keep staying same place . and complaining all things around u guys. no life. having pubs, disco. eat no life.

10:10 AM  
Anonymous Anonymous said...

Hello Everyone!!!,

I'm Ah Wai from MLM. Such a nice post from all of you :)

I admit sometimes the MLMers always use this kind of tactic of luring "potential" people into their business. Eg. N-stream, Synergy, Herbalife, Lampeberger, Amway, Diamond, eCosway, IMagic, NuSkin, CNI and etc.

I'm also ex-anti MLMer just like you all. Proud to be antiMLMers. "MLM is conbusiness" and "StudioTraffic is PONZI SCHEME!" Hehehe... :)

But, AT LAST i realise in this World of Events..."Capitalism"


Sami Vellu, politicians, MPSJ, MPPJ, MBI, dato, datuks, Thaksin, Arroyo, Suharto, *me* and etc also CONNING people $$$ only what...

I only take little con $$$ while the *people mentioned above* CON the "rakyat" & taxpayer's $$$ BIG TIME! SO what is the FUSS?

I con my lecturer before, i cheat on my exam before, i Ponteng class before, i cheated during SNOOKER, i cheated my fren before, hell i even con my GF before. Hahaha. What is the BIG FUSS?

As i say, EITHER YOU CON PEOPLE or PEOPLE CON YOU...Its a survival skill!

Its better for us, "the little guy with no $$$" to con little $$$, than "the BIG SHOT GOVERNMENT officials" to con the rakyat $$$.


I'm DAMN sure the GOvernment DOn't MIND this little $$$ one.

AIyah, we group together as a group of "hardcore anti-lampeberger", then we charge those people who is also "anti-lampeberger" RM 100 each. Then, we also make LOTS of $$$.

Simple calculation,

RM 100 x 10,000 member (ANTI-LAMPEBERGER) = RM 1,000,000!!!!

Then, we BUY Ferrari and BMW to drive to Menara HLA, park at the FRONT and BURN them. This we show that we also can make $$$ ma!!!

DAMN good IDEA...!!!

WE group together ok...WE KEEP in touch! Malaysia BOLEH!

Remember, my name is AH Wai from SYN DCHL Lampeberger :)

1:41 PM  
Anonymous Anonymous said...

wahaha said: "i very agree lar.. newspaper always publish that students borrow large amount of money from other ppl.. causing lotz of trouble huh..."

What newspaper you read? i need to collect the rigid evidence for some action!! U stil keep the paper ?

Besides, AH Wai from SYN DCHL Lampeberger :) what is you member no. ? If u really LB member please submit your upline marquis name & you own info !!

Thank you for help in anti-LB

2:14 AM  
Anonymous Anonymous said...

wahaha said: "i very agree lar.. newspaper always publish that students borrow large amount of money from other ppl.. causing lotz of trouble huh..."

What newspaper you read? i need to collect the rigid evidence for some action!! U stil keep the paper ?

Besides, AH Wai from SYN DCHL Lampeberger :) what is you member no. ? If u really LB member please submit your upline marquis name & you own info !!

Thank you for help in anti-LB

2:15 AM  
Anonymous metal steed rider said...

u wan newspaper article? this one came from thestar and posted here in antilb. enjoy.

10:52 AM  
Anonymous Anonymous said...



'Where have many negative, where we can survive.'

Conclusion: all negative thing is from human error not from company, SYN or lampeberger.

just like secondary school, always got some student complaint science stream can not study, better study art stream. But also many student got A in science stream, Right??? is it all fail because Science subject or themself.


Seow Eng Heng
WPLBL President

7:53 AM  
Anonymous Anonymous said...

so u guys drive ferari n bmw?? the question is how many of u driving those luxurios cars compared to those who end up losing money for those stupid lamps??? come on, its a pyramid system for god's sake..

4:33 AM  
Anonymous SengAun Ong said...

Well it cannot even be used as a lamp during blackout because the wick is to burn slowly without flame.

It does not take a diploma to understand market segmentation and market saturation but anyway people in LB or even in other MLM are blinded.

10:44 PM  

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